To speed up your site in fast way by some tips & tricks.

apart from optimizing images it is important that you choose the right format. JPEG format is suitable for photographs or true-color images. The GIF format should be used with flat-color images like logos or buttons. PNG works very similar to GIF but it supports more colors.
 when a user opens a link on the form “http://www.domain.com/about” the server will need to figure what kind of file or page is contained on that address. If you include a slash (/) at the end of the link the server will already know that this is a directory page, reducing the load time of the site.
when opening a web page every object (images, scripts and the line) will require a round trip to the server. This latency can add several seconds to the load time of your site. Make sure to reduce the number of objects and to combine CSS files and scripts together.
 many people forget to add the Height and Width tags on image codes. Those tags will make sure that the browser knows the size of the image before loading it. The result is that it will reserve a spot for the images while loading the rest of the page, speeding up the whole process.

                                                             These tips are only given for them who keen interest in wordpress.

WordPress has grown and evolved since its early days as a system to a fully fledged content management system. The fact that it is open source has allowed enthusiastic developers to mold its capabilities to fit with many different business solutions. With over,WordPress has established itself as a major platform for websites and blogs alike.
Niche solutions have been created using WordPress that allow you to make money online. Whilst blogging is a popular way of making money online the reality is only a few really make a sustainable living from it. Outside of blogging itself then there are other ways to make money online using WordPress.
They are lots of WordPress directory plugins but has been around for a while, has the largest number of downloads, some great extensions and is well supported.
Do you shop online already? Well you are not the only one and as more people move online to buy products, now is a good time to start an online shop. Besides physical products you can also sell digital products such as ebooks, courses (mentioned above), art and photographs. You can even pre-sell consultancy time, training and much more.
WordPress has become a great platform for not only building blogs and websites but online shops as well. You can easily set-up an ecommerce using a good quality ecommerce plugin. I have produced a review.
Membership sites provide an ideal way to get an audience to pay to have access to your content, knowledge and skills. The key to making a membership site work though is not just getting people in but keeping them. Many online businesses that offer memberships have a high attrition rate. So instead of asking people to subscribe forever you may much better results selling courses for a fixed price. People buy courses that help them save time, make money or improve and area of their life or work. Once one course is finished you can drip feed further courses on top.
Types of events can be anything from charity fundraisers, webinars, training, new product launch, networking meetings, annual industry event, meetups…In all of these cases the value of the event needs to be worth someone paying for it. As an example many BtoB businesses have knowledge and skills that their customers will gladly pay for it it helps them solve a problem, onboard skills, save money or time.
Review sites make money through advertising, sponsorship and affiliate. The key to being successful with review sites is to focus on a genuine interest or passion that you already have. You also need to make sure that there are enough ‘things’ to review on a regular basis and that people will want to read about them. Research your idea and see if there are already review sites, forums and communities online. As a brief example e-cigarettes have taken off in the last year and so have many new review sites – a niche new trend and a niche opportunity to provide helpful reviews to people.
People that started online magazines about 3D Printing early enough will see large growth in their traffic as more and more people get into the technology. The point is that there are lots of new and interesting trends and niche areas which could be turned into a magazine.
Perhaps the biggest and most important trend in this list is the growth of online marketplaces. With consumers spending more online and attitudes to online commerce relaxing, the opportunity for new models and niches has never been greater. The new wave of online marketplaces puts community at the heart of the transaction. Consumers are learning to trust the internet and this creating a huge opportunity.
What surprised me is that there is so little support for this business model which means that this is an opportunity for a team of developers. The only solution I could find was by SiteMile.
There is nothing new about building communities online and some may argue that there are enough. The world changes though and new interests blossom into fully fledged hobbies and new trends evolve. People collaborating together forms the basis for new models of business and we are moving to a time when people are increasingly sharing resources. If you take this idea and extend it to communities there are a lots of interesting ways to create new communities with value and relevance to people.
So having covered some ground with different methods you might have noticed I didn’t include any affiliate plugins or tools, despite the fact that this is a common and useful way to generate revenue. Well the reason is that it can be applied to many different methods and so I thought I would cover that in the next WordPress blog and review some of the main affiliate tools.
Of course, traditional businesses saw the potential in blogging right away – and in my humble opinion, they have used and abused bloggers in order to support their marketing efforts. Whether PR agencies “hire” bloggers for product promotion and ambassadorships, in-bound links, or as a way to build Facebook and Twitter followings, they are getting absolute bottom dollar pricing on brilliant native advertising and content they don’t even need to create themselves.
Affiliate marketing links in blog posts provide bloggers with a continual revenue stream opportunity with little, if any restrictions on content or copy at all. Bloggers control the content, the context, and the choices to support the products they love – and earn money steadily in the process.
The truth is, integrating affiliate marketing links into your existing posts is a very achievable way of making extra passive income. For many people, it has become their full-time income. However, it does take time AND you have to do it right.

Social media is going to play role on some unique methods.

Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't.

But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?

Even though they’ve got a social network of their very own, Google still makes sure that it has a properly branded presence on other social media sites. The biggest thing to take away from Google's consistent social branding is that the current style of their design and graphics are working in unison across all its platforms. They are actively pushing the use of consistent colors, fonts, icons styles, and logos
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We wouldn't expect anything less than fantastic on Google's own social network. They're using the Google logo again, and the same cover image that we first saw on Facebook. Don't be afraid to use the same art across your social networks -- modified to fit the proper size, of course. This helps build consistency and makes for a more congruous experience for your audience

We don't want to say that Target has taken over the color red, but they've gotten pretty close. The great thing about the Target cover image is that it does not have to explicitly say "Target" for you to get an idea of who this Facebook page belongs to. The neatly arranged assortment of fiery red appliances and consumer products subtley says it for them. 

Playing on the same concept that they used on their Facebook page, the Target Twitter page uses the same subtle messaging. They don't have to spell it out for you that the cute little puppy with the red rings represents Target as a brand. A nice use of color and shapes in the cover image helps add some branding to the Target logo in the profile image.

As we mentioned, Etsy has been doing a great job at circulating its simple yet recognizable icon. The cover image features a creative, yet odd looking bird thing that actually fits quite well with the overall brand of Etsy. It showcases the variety and character of the goods that Etsy users buy and sell through its platform.

We're all familiar with the long standing brand and their famous product. Coke does a spectacular job of creating a consistent brand experience across its many social networks. What Coke has done with its social media branding is focus more on the idea of a lifestyle, along with an emotional connection to the product. Take a look at the images of memorable moments that they link back to their company brand across some of their social networks.
Although you don't find glass bottles of Coke filling convenience store refrigerators or dropping out of vending machines anymore, the iconic glass Coke bottle still represents the memory behind the brand, and the message that they have been using the same (secret) recipe for decades. The Google+ account follows their trend of symbolic images that foster an emotional connection to the product
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Does anyone else think that the Amazon logo looks like a smiling cyclops? Anyway, it's definitely a logo that you've seen before and will recognize. The Facebook cover image features a number of nice graphics and colors that brand it quite well, and play on that feeling you get when your Amazon box arrives in the mail, and it's time to open up your goodies.

We're back to happy boxes and smiling cyclops logos! The Google+ page is very consistent with the Facebook page and works well into the overall branding of all the social networks. This is a great example of not reinventing the wheel, by the way -- Google+ and Facebook have very similar layouts, with a place for a cover photo and thumbnail-type image. If you can repurpose imagery, go for it.

This is a brand with a serious following and a reputable brand to uphold. With so many amazing years under their belts, they have done a great job of still embracing the digital world and the growing impact of social media on publishing. The New Yorker's monocle man has become a very recognizable symbol of the classiness the publication's aiming for
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Driving transactions isn't the only reason you should be using Pinterest for your company.   has had great success using Pinterest as a place to share interesting articles and images that are easily shareable. With over 1,400 pins, they've got quite the list of pinnable content, and the board images (and sure, that monocle man) all look aligned with what you might expect the brand to display
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When you arrive on the SEOmoz Facebook page, you're immediately greeted by their happy-go-lucky robot mascot and an equally cheerful background image designed in the same style of animation. The design styles and colors all work together in creating a very solid brand presence.

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. 
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it's a whole heck of a lot easier when you use these three easy steps as your guide.

Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't
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But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn't.
So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution.

When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming aware of the risks is the first step to avoiding them!

Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently, the average was destined for a much shorter than average tenure.  
Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.

If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be.


From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work
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Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.
This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me.
Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there's no arguing that many diets have grown immensely popular in ways that aren't so different from widely worn shoe brands or your favorite wearables.

The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis, and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience.
Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.
Higher education institutions are typically an established brand with an abundance of history and traditions. The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach.

Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of?

Remember when the meta keyword tag was popular?  when a good  strategy was to put keywords in everything, title, description, headings, images ALT text, , main nav, footer nav, in the keywords and times in the body content)?

Whenever people ask for a primer on inbound marketing, I always start by talking about purcahser personas. Why? Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it's very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out -- and integrating that research across your entire marketing funnel -- you risk stifling the growth of your business.

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results.

Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom -- and hope that those incentives will make their team produce top-notch results.