The Role Of Social Media In Different Fields With One Unique Way
Social media is going to play role on some unique methods.
Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't.
But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?
Even though they’ve got a social network of their very own, Google still makes sure that it has a properly branded presence on other social media sites. The biggest thing to take away from Google's consistent social branding is that the current style of their design and graphics are working in unison across all its platforms. They are actively pushing the use of consistent colors, fonts, icons styles, and logos
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We wouldn't expect anything less than fantastic on Google's own social network. They're using the Google logo again, and the same cover image that we first saw on Facebook. Don't be afraid to use the same art across your social networks -- modified to fit the proper size, of course. This helps build consistency and makes for a more congruous experience for your audience
We don't want to say that Target has taken over the color red, but they've gotten pretty close. The great thing about the Target cover image is that it does not have to explicitly say "Target" for you to get an idea of who this Facebook page belongs to. The neatly arranged assortment of fiery red appliances and consumer products subtley says it for them.
Playing on the same concept that they used on their Facebook page, the Target Twitter page uses the same subtle messaging. They don't have to spell it out for you that the cute little puppy with the red rings represents Target as a brand. A nice use of color and shapes in the cover image helps add some branding to the Target logo in the profile image.
As we mentioned, Etsy has been doing a great job at circulating its simple yet recognizable icon. The cover image features a creative, yet odd looking bird thing that actually fits quite well with the overall brand of Etsy. It showcases the variety and character of the goods that Etsy users buy and sell through its platform.
We're all familiar with the long standing brand and their famous product. Coke does a spectacular job of creating a consistent brand experience across its many social networks. What Coke has done with its social media branding is focus more on the idea of a lifestyle, along with an emotional connection to the product. Take a look at the images of memorable moments that they link back to their company brand across some of their social networks.
Although you don't find glass bottles of Coke filling convenience store refrigerators or dropping out of vending machines anymore, the iconic glass Coke bottle still represents the memory behind the brand, and the message that they have been using the same (secret) recipe for decades. The Google+ account follows their trend of symbolic images that foster an emotional connection to the product
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Does anyone else think that the Amazon logo looks like a smiling cyclops? Anyway, it's definitely a logo that you've seen before and will recognize. The Facebook cover image features a number of nice graphics and colors that brand it quite well, and play on that feeling you get when your Amazon box arrives in the mail, and it's time to open up your goodies.
We're back to happy boxes and smiling cyclops logos! The Google+ page is very consistent with the Facebook page and works well into the overall branding of all the social networks. This is a great example of not reinventing the wheel, by the way -- Google+ and Facebook have very similar layouts, with a place for a cover photo and thumbnail-type image. If you can repurpose imagery, go for it.
This is a brand with a serious following and a reputable brand to uphold. With so many amazing years under their belts, they have done a great job of still embracing the digital world and the growing impact of social media on publishing. The New Yorker's monocle man has become a very recognizable symbol of the classiness the publication's aiming for
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Driving transactions isn't the only reason you should be using Pinterest for your company. has had great success using Pinterest as a place to share interesting articles and images that are easily shareable. With over 1,400 pins, they've got quite the list of pinnable content, and the board images (and sure, that monocle man) all look aligned with what you might expect the brand to display
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When you arrive on the SEOmoz Facebook page, you're immediately greeted by their happy-go-lucky robot mascot and an equally cheerful background image designed in the same style of animation. The design styles and colors all work together in creating a very solid brand presence.
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it's a whole heck of a lot easier when you use these three easy steps as your guide.
Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't
.
But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn't.
So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.
Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution.
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming aware of the risks is the first step to avoiding them!
Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently, the average was destined for a much shorter than average tenure.
Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.
If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be.
From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work
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Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.
This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me.
Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there's no arguing that many diets have grown immensely popular in ways that aren't so different from widely worn shoe brands or your favorite wearables.
The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis, and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience.
Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.
Higher education institutions are typically an established brand with an abundance of history and traditions. The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach.
Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of?
Remember when the meta keyword tag was popular? when a good strategy was to put keywords in everything, title, description, headings, images ALT text, , main nav, footer nav, in the keywords and times in the body content)?
Whenever people ask for a primer on inbound marketing, I always start by talking about purcahser personas. Why? Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it's very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out -- and integrating that research across your entire marketing funnel -- you risk stifling the growth of your business.
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results.
Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom -- and hope that those incentives will make their team produce top-notch results.
Monday, 9 March 2015 - 
role of social media
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